Lucky Beer

Role

Art Direction, Design, Management

The Project

Lucky Beer is an Asian style lager that is brewed and bottled at the Thousand Island Lake in China fusing quality malt, hops, rice and water from the pristine region.

My team and I were assigned the challenge of building a year-long marketing campaign including the redesign of the client's website. What the client was most impressed with was our ability to take a single commercial photograph of the beer bottle and expand it to several design concepts that were all finalized into their national advertising materials.

Lucky Beer
Lucky Beer
Lucky Beer
Lucky Beer
Lucky Beer
Lucky Beer