Redpoint Brewing Company

Role

Art Direction and Design

The Project

Redpoint Brewing Company produces American style, hand-crafted beer that's brewed locally in Taiwan. Their flagship beer, the Tai P.A. celebrates the fusion of American and Asian ingredients - brewed with Cascade hops and bittered with Sorachi Ace.

I was responsible for developing the brand identity. A challenge since the client's requirements were to represent the 'redpoint' definition of free-climbing a route while conveying a modern, Asian aesthetic. After nailing the concept on the first run, we applied the identity to their product packaging and provided various print and digital marketing materials.

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