James Li

Solving complex problems with elegance and simplicity

I am a visual and UX designer currently based out of Northern California who has been creating meaningful brand and interactive experiences across mobile, desktop and print platforms for over twelve years. I design solutions that solve complex problems with elegance and simplicity. This involves thinking strategically about the design and how it fulfills a user’s immediate goal.

I’m currently a Senior Visual Designer at Breyta where I collaborate with researchers and business teams in the strategy, design and development of customized web-based and mobile solutions for clients in health care, higher education and biotech.

Prior to life in Norcal, I had spent over a decade in East Asia working with clients, agencies and remote teams in conceptualizing, designing and developing brand experiences for multi-nationals as well as startups.

I've had the pleasure of doing work for some amazing clients including:

My work has been featured / recognized in online publications including:

  • Best Web Gallery
  • NetTuts
  • Web Design Ledger
  • The Best Designs
  • CSS Mania
  • CSS Drive
  • Design Instruct
  • Design M.ag
  • Selected Web Design
  • Spyre Studios

When I’m not working, I enjoy simple pleasures including baking, biking and hanging out with the kids. I've also managed to get an illustration book published several years ago titled Brownie.